Personal blog · Ekaterina Rubtcova
Amazon selling,
told straight by a real seller.
I'm Ekaterina — selling on Amazon since 2018. Founder of the Daniks cookware brand (Top-1 in Germany, Top-20 in the USA). The same year I started on Amazon — 2018 — I founded Daniks.AI to run my own PPC. It is an AI-native automation that now powers hundreds of other Amazon brands.
This is where I share how I actually operate. The real conversation happens on YouTube — come watch.
- Real seller — Ekaterina on LinkedIn
- Daniks brand on Amazon · Top-1 in Germany · now Top-20 in the USA
- Founder of Daniks.AI — AI-native PPC, used by 100s of brands
- Selling on Amazon since 2018
- No courses · No coaching · No upsells
Featured Posts
AI vs Agency Amazon PPC: Basecamp Roasters Case Study
Side-by-side Amazon PPC case study: Daniks.AI vs a human agency on Basecamp Roasters US. 42% vs 78% ACoS, 85% better ROAS, 46% more orders.
GPSR Compliance for Non-EU Amazon Sellers in 2026
What GPSR requires, who needs an EU Responsible Person, what it costs, and how to get compliant before Amazon flags your listings.
AI vs Manual Amazon PPC: A Real Case Study (Tropeza, 2024)
Side-by-side Amazon PPC case study from August 2024, Daniks.AI auto vs manual on the Tropeza artificial plants brand: ACoS, RoAS, CPC, CVR compared.
Latest from YouTube
Your Amazon PPC Looks Good… But It’s Killing Profit
Amazon PPC 2026: ACOS, Ads & What Agencies Hide
Amazon Influencer Program & Affiliate Marketing: How to Boost Your Sales with Social Commerce
I Found 9 Winning Amazon FBA Niches for 2026 (Before They Get Saturated)
Don’t Sell These 9 Products on Amazon FBA
Don't Get Caught in the Amazon Price War Trap #AmazonBusiness #PrivateLabel
Latest Articles
AI vs Agency Amazon PPC: Basecamp Roasters Case Study
Side-by-side Amazon PPC case study: Daniks.AI vs a human agency on Basecamp Roasters US. 42% vs 78% ACoS, 85% better ROAS, 46% more orders.
Daniks.AI vs Teikametrics 2026: Honest PPC Comparison
Daniks.AI vs Teikametrics: pricing, automation, features. Which Amazon PPC tool fits — AI autopilot or enterprise optimization platform?
Amazon PPC for Beginners: ACOS, Ads & What to Know
Amazon PPC for beginners: ad types, ACoS vs TACoS, match types, keyword funnel, and the agency red flag most sellers miss. A 2026 guide.
Amazon Social Commerce 2026: Influencer Guide
Amazon social commerce hit $100B in 2025. Learn how FBA sellers use influencer programs, affiliate links, and TikTok Shop to drive sales beyond PPC.
9 Amazon FBA Niches for 2026 With Room to Win
Discover 9 Amazon FBA niches for 2026 that are still low-competition. Katia has sold FBA in the US and Europe since 2018, here is what she would launch into.
Tutorial Series: Amazon FBA from Zero
Follow this step-by-step series to build your Amazon business from scratch.
Getting Started with Amazon FBA: Complete Guide
Everything you need to know to start your Amazon FBA business from scratch in 2026.
20 min read
Product Research Masterclass for Amazon Sellers
Learn proven product research methods to find profitable Amazon FBA products.
15 min read
Setting Up Your First Amazon PPC Campaign
Step-by-step guide to creating and optimizing your first Amazon PPC campaign.
12 min read
Top-Rated Tools
View All ReviewsDaniks.AI
Daniks.AI is the Amazon PPC automation tool I reach for when I want a real AI agent — not a rules engine — managing bids against a fixed ACoS target.
Read full reviewHelium 10
Helium 10 is the most comprehensive Amazon seller toolkit available, ideal for serious sellers willing to invest in their business growth.
Read full reviewJungle Scout
Jungle Scout excels at product research and is the best starting tool for new Amazon sellers who want accuracy and simplicity.
Read full reviewJoin Ekaterina's rare letters
Not a weekly drip. Not a funnel. I only send when I've got something from my own seller account — or from running Daniks.AI on hundreds of brands — worth your inbox. Nothing else.