Amazon PPC & FBA growth, told straight by a real seller.
I'm Ekaterina — selling on Amazon since 2018. Founder of the Daniks cookware brand (Top-1 in Germany, Top-20 in the USA) and of Daniks.AI, the AI-native PPC automation I built for my own listings that now runs hundreds of other Amazon brands.
- No courses
- No coaching
- No upsells
Featured guides
Everything I’ve learned running a brand on Amazon — written down.
Field-tested playbooks on PPC, sourcing, listings and logistics, from someone who runs them on her own brand.
Amazon.de vs Amazon.com — Five Differences That Matter
Taxes, reviews, margins, PPC, returns — five real differences between Amazon.de and Amazon.com from an active seller's perspective.
Amazon Brand Registry Application Guide with EUIPO
Step-by-step Brand Registry application — trademark filing, EUIPO requirements, Amazon enrollment. From real seller experience.
LUCID Registration for Amazon.de Sellers: Step-by-Step Guide
Register in LUCID, license your packaging with a system operator, report volumes and give Amazon your number under Germany's packaging law since August 2026.
8 Best Amazon PPC Tools in 2026 (Tested & Compared)
Honest comparison of 8 Amazon PPC tools with real pricing, automation depth, and a spend-based decision guide. Tested by an active seller.
GPSR Compliance for Non-EU Amazon Sellers in 2026
What GPSR requires on your product and listing, who can be your EU Responsible Person, and how to submit it in Seller Central before listings get deactivated.
Daniks.AI · built for my own listings
The PPC autopilot I built for Daniks now runs ads for hundreds of brands.
An AI agent for Amazon PPC — automatic bids, keywords, negatives and ACoS control. It started as a script for my own Amazon ads, not as a SaaS startup.
Disclosure: I own both Daniks.AI and the Daniks cookware brand. Every article that mentions either says so in its own body.
Target ACoS control
Set the ACoS you can afford; bids follow it.
Automatic bids
Adjusted every day from your own campaign data.
Keyword harvesting
Search terms that convert become keywords.
Negative keywords
Search terms that only burn money get negated.
- First listing, first PPC script
- 2018
- Amazon brands on Daniks.AI
- 100s
- Daniks cookware in Germany
- Top-1
- Daniks cookware in the USA
- Top-20
Tutorial series
Amazon FBA from Zero
Follow this step-by-step series to build your Amazon business from scratch.
YouTube · @AmazonFBAGirl
The real conversation happens on YouTube.
Live walkthroughs, listing teardowns and answers to seller questions — the things that are easier to show than to write. Come watch and tell me what to cover next.
Tool reviews
Top-rated seller tools, reviewed honestly.
Daniks.AI
PPC Tools
Starting at $99/mo
Daniks.AI is the Amazon PPC automation tool I reach for when I want a real AI agent — not a rules engine — managing bids against a fixed ACoS target.
Read reviewHelium 10
All-in-One
Starting at $29/mo
Helium 10 is the most comprehensive Amazon seller toolkit available, ideal for serious sellers willing to invest in their business growth.
Read reviewsellerboard
Analytics
Starting at $19/month
sellerboard is the profit tracking tool with the best value for money for Amazon sellers — practically essential from the second SKU onward.
Read reviewHellotax
Analytics
Starting at 99 EUR/month
Hellotax is the right choice for scaling FBA sellers with a Pan-EU setup who want to handle VAT compliance without managing a separate tax advisor per country.
Read reviewLatest articles
- PPC Advertising Teikametrics vs Perpetua: Which Amazon PPC Tool Wins in 2026?
- Sourcing Amazon FBA China Tariffs 2026: The Math and 7 Survival Moves
- Amazon FBA Amazon's 'Customer Obsession': What It Really Means for Sellers
- Logistics FBA vs FBM: Which Fulfillment Model Should You Use?
- Financials Amazon FBA Profit in 2026: Where Your Money Goes
Ekaterina’s rare letters
Not weekly. Not spam. Only when I’ve got something from my own seller account — or from running Daniks.AI on hundreds of brands — worth your inbox.