Personal blog · Ekaterina Rubtcova
Selling on Amazon in Saudi Arabia,
told straight by a real seller.
I'm Ekaterina — selling on Amazon since 2018. Founder of the Daniks kitchenware brand (Top-1 in Germany, Top-20 in the US). That same year — 2018 — I founded Daniks.AI to run my own PPC. Today it is an AI automation used by hundreds of Amazon brands, and it supports Amazon.sa and Amazon.ae.
This blog is where I share how I actually work — including what selling on Amazon.sa actually takes. The real conversation happens on YouTube — come join it.
- Real seller — Ekaterina on LinkedIn
- Daniks brand on Amazon · Top-1 in Germany, Top-20 in the US
- Founder of Daniks.AI — AI-driven PPC for hundreds of brands
- Selling on Amazon since 2018
- No courses · No coaching · No upsells
2018
Selling since
Top-1
in Germany
100+
brands on Daniks.AI
6+
guides
Featured articles
Latest from YouTube
FBA Sellers: 'Customer Obsession' Is a Lie
Amazon Product Research 2026: 10 Niches I'd Actually Launch (And Why) 🚀
They Lied About How Much Amazon FBA REALLY Costs in 2026 😳💸
🔥 Why Entrepreneurs Should NEVER Hire Full-Time Employees (Use This Instead)
Amazon PPC Not Working? It's NOT Your Ads – It's This (7 Reasons)
What 8 Years of Amazon FBA Taught Me
Latest articles
SFDA for Amazon Sellers: Which Products Need It on Amazon.sa
Which products need SFDA clearance on Amazon.sa — cosmetics via eCosma, food registration, medical devices — and how to pick products that avoid it.
Amazon.sa vs noon in Saudi Arabia: A Seller's 2026 Comparison
Where to sell in the Kingdom: Amazon.sa's tooling and FBA against noon's local muscle — fees, fulfilment, Arabic-first customers, and the sequencing.
Commercial Registration in Saudi Arabia for E-commerce (2026)
How the Saudi CR works for online sellers: who needs one, how to get it, what it costs, foreigner options via MISA, and how it connects to VAT and Amazon.
How to Sell on Amazon.sa in 2026: Seller Central for KSA
Selling on Amazon Saudi Arabia step by step: seller account and documents, FBA in the Kingdom, 15% VAT, SABER certification, and realistic first-year math.
Importing from China to Saudi Arabia for Amazon: SABER Guide
Customs clearance into Saudi Arabia for Amazon sellers: SABER/SASO certification, duty rates, 15% import VAT, Jeddah vs Dammam vs the UAE overland route.
Subscribe to Ekaterina's occasional letters
No weekly blasts. No funnels. I write only when something from my own seller account — or from Daniks.AI's work with hundreds of brands — is worth opening an email for. That's it.