Teikametrics vs Perpetua: Which Amazon PPC Tool Wins in 2026?

Teikametrics is the better pick for sellers spending under $10,000 per month on Amazon ads — $149–$179/month gets you AI bidding with manual control, plus a free trial. Perpetua fits larger brands that want goal-based automation with DSP and cross-retailer coverage, but its entry price is now $695/month, which prices out most small sellers.

That is the short answer. The longer answer depends on how much you spend, how much control you want, and whether Amazon is your only channel.

I spend around $40,000 per month on Amazon ads for my Daniks cookware brand, and I have watched sellers migrate between these two platforms in both directions over the past few years. The pattern is consistent: sellers pick the wrong one when they buy based on the demo instead of the pricing model and the automation philosophy. Both matter more than the feature list.

Neither Teikametrics nor Perpetua can write this comparison fairly about itself, so here is the third-party version — with the honest caveats both sales teams would rather skip.

Key Takeaways

• Teikametrics starts at $149/month (annual) for up to $10,000 in monthly ad spend, then adds roughly 3% of spend over $10K on higher tiers.
• Perpetua’s entry tier is $695/month as of mid-2026 — the old $250 Starter plan appears to be gone.
• Teikametrics is a rules-plus-AI cockpit: the engine suggests, you decide. Perpetua is goal-based: set a target ACoS and let the engine run.
• Perpetua covers Amazon, Walmart, Instacart, Target, and DSP. Teikametrics covers Amazon, Walmart, and TikTok Shop.
• At $50,000/month in ad spend, expect roughly $1,200–$2,000/month for either tool. The percentage fees are where budgets quietly bleed.

What Teikametrics does

Teikametrics is an optimization platform built around what used to be called Flywheel 2.0 and is now branded ARI — Artificial Retail Intelligence. The engine adjusts bids multiple times per day based on conversion data, search term performance, and marketplace trends, and it feeds those decisions back through dashboards where you can see and override every change.

The suite covers more than ads. ARI bundles catalog management, inventory insights, and a refunds recovery service into every plan. The inventory piece is genuinely useful — it can pause ads on products that are about to stock out, which saves you from paying to accelerate your own out-of-stock penalty.

Marketplace coverage spans Amazon, Walmart Connect, and TikTok Shop from one dashboard. Ad type support includes Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display, plus Amazon Marketing Cloud (AMC) integration for audience insights.

Teikametrics also sells managed services — human strategists who run your campaigns alongside the software. Third-party research puts that tier at roughly $2,249/month and up. It is optional on the Advanced plan and included on Enterprise.

What Perpetua does

Perpetua is a goal-based ad optimization platform. The workflow is different from most PPC tools: instead of managing campaigns, you create “goals.” You pick the ASINs, set a target ACoS or ROAS, and Perpetua’s engine builds the campaign structure, harvests keywords, sets bids, and optimizes — mostly without asking you.

That structure is the whole point. Perpetua deliberately hides campaign-level knobs to stop you from fiddling with what the engine is doing. Some sellers love this. Experienced PPC managers sometimes hate it, because when performance dips, there are fewer levers to pull manually.

Coverage is the widest in this comparison: Amazon, Walmart, Instacart, Target, and other retail media networks, plus Amazon DSP and AMC audience building. If you run full-funnel advertising across multiple retailers, Perpetua is one of the few platforms that handles all of it in one place.

Reporting is a genuine strength. The Growth tier adds hourly reporting and intraday optimization, share-of-voice tracking, and competitor insights. The Premium tier adds custom AMC reporting and a dedicated account team.

Pricing: the math at real spend levels

This is where most sellers make the wrong call, so let me lay out both models with real numbers. Pricing changes often — everything below is as of mid-2026, taken from each tool’s official pricing page. Verify before you sign.

Teikametrics pricing

Per the official Teikametrics pricing page:

• Essentials — $149/month billed annually, or $179/month billed monthly. For sellers up to $10,000/month in ad spend. Free trial available.
• Advanced — custom base fee plus 3% of ad spend over $10,000/month. Managed services optional.
• Enterprise — custom pricing for brands over $100,000/month in spend, same 3% structure, managed services included.

The 3% overage is the number to watch. It only applies to spend above $10,000, but it compounds quietly as you scale.

Perpetua pricing

Per the official Perpetua pricing page:

• Essentials — $695/month for up to $10,000 in monthly ad spend.
• Growth — $695/month plus a percentage of ad spend, for spend over $10,000/month. The percentage is not published; you get it on a sales call.
• Premium — custom pricing for brands over $500,000/month in ad spend.

Note the change: Perpetua used to sell a Starter plan at around $250/month for up to $5,000 in spend. As of mid-2026, that tier no longer appears on the official pricing page — the entry point is now $695. Several third-party pricing guides still list the old Starter tier, so double-check whatever number you read elsewhere, including this one.

What you actually pay

Monthly ad spend	Teikametrics (est.)	Perpetua (est.)
$5,000	$149–$179	$695
$15,000	~$300–$650 (base + 3% of $5K over)	~$800–$1,100
$50,000	~$1,400–$2,000 (base + 3% of $40K over)	~$1,500–$2,500
$100,000+	custom + 3% over $10K	custom

Estimates on the higher tiers, because neither company publishes its full rate card — both models involve a sales call once you pass $10,000/month in spend. But the shape of the curve is clear: Teikametrics is dramatically cheaper below $10,000/month, and the two tools converge as spend grows.

If you have not worked out what tool cost does to your margins, run the numbers against your target ACoS first — my ACoS guide for 2026 walks through the break-even math.

Automation philosophy: cockpit vs autopilot

Pricing gets the attention, but this difference determines whether you will actually be happy with the tool a year in.

Teikametrics: a cockpit with an AI co-pilot

Teikametrics expects you to stay involved. The ARI engine makes bid changes and recommendations, but you choose optimization modes, set strategy, review suggestions, and override decisions at the keyword level. Everything the AI does is visible and reversible.

For an experienced PPC operator, this is the appeal. You get algorithmic speed on bid adjustments without giving up control of strategy. The cost is time — sellers I know on Teikametrics still spend several hours per week in the dashboard. The tool assists; it does not replace you.

Perpetua: goal-based autopilot

Perpetua flips the model. You define the goal — target ACoS, ROAS, or growth — and the engine owns execution. Campaign structure, keyword harvesting, bid changes, and budget moves happen without your involvement. The dashboards report what happened; they are not really built for you to intervene.

The upside is time. The downside is that when you disagree with the engine, your options are limited. Sellers migrating away from Perpetua most often cite this exact frustration: performance dipped, and they could not get under the hood to fix it themselves. Sellers migrating away from Teikametrics cite the opposite — too many decisions still landed on their desk.

Know which frustration you can live with. That answer picks your tool more reliably than any feature table.

Marketplace coverage, reporting, and contracts

Three practical differences that matter day to day.

Marketplaces. Perpetua covers Amazon, Walmart, Instacart, Target, and more, plus Amazon DSP. Teikametrics covers Amazon, Walmart, and TikTok Shop. If Instacart or Target retail media is on your roadmap, Perpetua is the only option of the two. If TikTok Shop is, it is Teikametrics.

Reporting. Perpetua’s reporting is stronger at the top end — hourly data, share-of-voice, and custom AMC reports on higher tiers. Teikametrics gives you more granular keyword-level transparency into what the AI actually did, plus inventory and catalog data in the same view. Roughly: Perpetua reports outcomes better, Teikametrics reports decisions better.

Contracts and trials. Teikametrics offers a free trial on Essentials and a meaningful annual discount ($149 vs $179/month). Perpetua does not offer a free trial — demo only — and has historically billed month-to-month with no annual plans. Neither publishes full contract terms for higher tiers, so ask directly about minimum commitments and cancellation notice before signing anything above the entry tier.

Teikametrics vs Perpetua comparison table

	Teikametrics	Perpetua
Entry price	$149/mo (annual) / $179/mo	$695/mo
Pricing model	Base + 3% of spend over $10K	Base + unpublished % of spend over $10K
Automation style	AI + rules hybrid, manual overrides	Goal-based, hands-off
Control level	Keyword-level	Goal-level
Time required	~3–8 hrs/week	~1–2 hrs/week
Marketplaces	Amazon, Walmart, TikTok Shop	Amazon, Walmart, Instacart, Target, others
DSP support	No	Yes
AMC integration	Yes	Yes (custom reporting on Premium)
Inventory-aware ads	Yes, included	Limited
Managed services	Optional (~$2,249+/mo)	No (software + support teams)
Free trial	Yes (Essentials)	No — demo only
Best fit	$2K–$50K/mo spend, hands-on sellers	$10K+/mo spend, hands-off teams

Who should pick Teikametrics

Pick Teikametrics if most of these describe you:

• Your ad spend is under $10,000/month — the price gap at this level ($149 vs $695) is not close.
• You want to see and veto what the algorithm does. You have PPC opinions and you like having them.
• You sell on TikTok Shop alongside Amazon.
• Inventory swings hurt you — the stock-aware ad pausing is included, not an add-on.
• You might want human managed services later without switching platforms.

The honest caveat: Teikametrics rewards involvement. If you sign up expecting to walk away, the platform’s depth goes unused and you are paying for a cockpit nobody sits in.

Who should pick Perpetua

Pick Perpetua if most of these describe you:

• Your ad spend is $10,000/month or more — below that, $695/month is a heavy fixed cost against your margin.
• You want to set goals and step back, and you can accept limited manual control as the price of that.
• You advertise on Instacart or Target, or plan to, and want one platform across retailers.
• DSP and AMC audiences are part of your strategy.
• You have a team that lives in reporting — the hourly data and share-of-voice tracking on Growth are best-in-class.

The honest caveat: the unpublished percentage fee means you cannot budget accurately until you have had the sales call. Get the exact number and model it at 2x your current spend before you commit, because your tool bill scales with your growth whether or not the tool’s value does.

Other options worth a look

Teikametrics and Perpetua are not the only two names on this shortlist. Helium 10’s Adtomic is worth comparing if you already pay for the Helium 10 suite, and Scale Insights fits sellers who want pure rules-based control. Full disclosure: I also built one of the alternatives — Daniks.AI, a flat-rate Amazon-only PPC autopilot I originally wrote for my own cookware listings — so weigh my inclusion of it accordingly. I compared all of these head-to-head, with pricing math at four spend levels, in my 8 best Amazon PPC tools breakdown.

Frequently asked questions

Is Teikametrics or Perpetua better for Amazon PPC?

Teikametrics is better for sellers under $10,000/month in ad spend who want AI-assisted bidding with manual control — it costs $149–$179/month versus Perpetua’s $695. Perpetua is better for brands over $10,000/month that want goal-based automation, DSP access, and coverage across Amazon, Walmart, Instacart, and Target. Neither wins outright; the automation philosophy and your spend level decide it.

How much does Perpetua actually cost in 2026?

As of mid-2026, Perpetua’s Essentials plan costs $695/month for up to $10,000 in monthly ad spend. Above that, the Growth plan charges $695 plus an unpublished percentage of ad spend, and Premium (over $500,000/month in spend) is custom-priced. The old $250/month Starter plan no longer appears on Perpetua’s pricing page. There is no free trial — only a demo.

Does Teikametrics charge a percentage of ad spend?

Yes, above a threshold. The Essentials plan ($149/month annual, $179 monthly) is a flat fee for up to $10,000 in monthly ad spend. On the Advanced and Enterprise plans, Teikametrics adds roughly 3% of ad spend over $10,000 on top of a custom base fee. At $50,000/month in spend, that 3% alone is $1,200/month, so model it before you scale.

What are the best Perpetua alternatives?

Teikametrics is the most direct alternative — cheaper entry, more manual control, TikTok Shop coverage. Helium 10 Adtomic makes sense if you already pay for the Helium 10 suite. Scale Insights fits rules-based operators, and flat-rate autopilot tools suit Amazon-only sellers who want to stop paying percentage fees. The right pick depends on whether you left Perpetua over price, control, or channel coverage.

Can I switch between Teikametrics and Perpetua without losing my campaigns?

Yes. Both tools work through the Amazon Ads API, so your campaigns, history, and performance data live in your Amazon account, not in the tool. When you disconnect one platform, campaigns keep running as they were last set. Expect a transition period of two to four weeks while the new tool’s engine learns your account, and avoid switching right before Prime Day or Q4.

The bottom line

Strip away the branding and the choice is simple. Under $10,000/month in ad spend: Teikametrics, and it is not close on price. Over $10,000 with a hands-off team and multi-retailer ambitions: Perpetua earns its premium. Hands-on operator at any spend level: Teikametrics. Allergic to sales calls and percentage fees: honestly, neither — look at the flat-rate tools in my best PPC tools comparison.

Whichever you pick, the tool executes strategy — it does not create one. Get your campaign structure and targets right first; my Amazon PPC strategy guide for 2026 covers the framework I still run on my own account.

This week: pull your last 60 days of ad spend, put your real number into both pricing models above, and book the Perpetua sales call only if the math survives. And if you want to see how I actually run PPC on a live account, subscribe to @AmazonFBAGirl on YouTube — the video above breaks down the 2026 approach agencies charge for.