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Personal blog · Ekaterina Rubtcova

Selling on Amazon in the UAE, told straight by a real seller.

I'm Ekaterina — selling on Amazon since 2018. Founder of the Daniks kitchenware brand (Top-1 in Germany, Top-20 in the US) and of Daniks.AI, the AI PPC automation used by hundreds of Amazon brands — with support for Amazon.ae and Amazon.sa.

  • No courses
  • No coaching
  • No upsells
Selling since 2018
Full-time on Amazon after years at the largest IT companies
Daniks kitchenware
Top-1 in Germany, Top-20 in the US
Founder of Daniks.AI
AI-driven PPC for hundreds of brands
Real seller
Ekaterina on LinkedIn
No courses, no coaching
No upsells — just what works

Daniks.AI · built for my own listings

The PPC autopilot I built for Daniks now runs ads for hundreds of brands.

An AI agent for Amazon PPC — automatic bids, keywords, negatives and ACoS control. It started as a script for my own Amazon ads, not as a SaaS startup.

Disclosure: I own both Daniks.AI and the Daniks cookware brand. Every article that mentions either says so in its own body.

Target ACoS control

Set the ACoS you can afford; bids follow it.

Automatic bids

Adjusted every day from your own campaign data.

Keyword harvesting

Search terms that convert become keywords.

Negative keywords

Search terms that only burn money get negated.

First listing, first PPC script
2018
Amazon brands on Daniks.AI
100s
Daniks cookware in Germany
Top-1
Daniks cookware in the USA
Top-20

YouTube · @AmazonFBAGirl

The real conversation happens on YouTube.

Live walkthroughs, listing teardowns and answers to seller questions — the things that are easier to show than to write. Come watch and tell me what to cover next.

Ekaterina's occasional letters

Not weekly. No spam. Only when there is something genuinely worth your time.