Personal blog · Ekaterina Rubtcova
Selling on Amazon in the UAE,
told straight by a real seller.
I'm Ekaterina — selling on Amazon since 2018. Founder of the Daniks kitchenware brand (Top-1 in Germany, Top-20 in the US). That same year — 2018 — I founded Daniks.AI to run my own PPC. Today it is an AI automation used by hundreds of Amazon brands, and it supports Amazon.ae and Amazon.sa.
This blog is where I share how I actually work — including what selling from the UAE looks like. The real conversation happens on YouTube — come join it.
- Real seller — Ekaterina on LinkedIn
- Daniks brand on Amazon · Top-1 in Germany, Top-20 in the US
- Founder of Daniks.AI — AI-driven PPC for hundreds of brands
- Selling on Amazon since 2018
- No courses · No coaching · No upsells
2018
Selling since
Top-1
in Germany
100+
brands on Daniks.AI
13+
guides
Featured articles
Amazon.ae vs noon in 2026: Where Should You Actually Sell?
An operator's comparison of Amazon.ae and noon for UAE sellers: fees, fulfilment, tooling, White vs Yellow Friday, and why the answer is usually both.
How to Sell on Amazon UAE in 2026: The Complete Guide
Step-by-step guide to selling on Amazon.ae: seller account, trade licence options, VAT, importing through Jebel Ali, and the mistakes that cost money.
Daniks.AI Review for UAE Sellers: PPC Autopilot on Amazon.ae
An honest founder-written review of Daniks.AI for Gulf sellers: how the AI PPC agent works on Amazon.ae and Amazon.sa, pricing, and where it falls short.
Latest from YouTube
FBA Sellers: 'Customer Obsession' Is a Lie
Amazon Product Research 2026: 10 Niches I'd Actually Launch (And Why) 🚀
They Lied About How Much Amazon FBA REALLY Costs in 2026 😳💸
🔥 Why Entrepreneurs Should NEVER Hire Full-Time Employees (Use This Instead)
Amazon PPC Not Working? It's NOT Your Ads – It's This (7 Reasons)
What 8 Years of Amazon FBA Taught Me
Latest articles
UAE Corporate Tax for Amazon Sellers: 9%, Relief and Deadlines
Who pays UAE corporate tax on Amazon.ae profits: the 9% rate, AED 375,000 threshold, Small Business Relief before it ends, and the deadlines that bite.
Amazon.ae vs noon in 2026: Where Should You Actually Sell?
An operator's comparison of Amazon.ae and noon for UAE sellers: fees, fulfilment, tooling, White vs Yellow Friday, and why the answer is usually both.
Amazon FBA Fees in the UAE: Calculator Guide in AED (2026)
How to use Amazon's revenue calculator for Amazon.ae, every fee line in AED, the size-tier trap, and a real margin model for UAE FBA sellers.
Amazon FBA in the UAE: How Fulfilment Works on Amazon.ae
How FBA works on Amazon.ae: the Dubai fulfilment centre, fees in AED, sending your first shipment, Prime delivery coverage, and when FBM makes sense.
Amazon PPC on Amazon.ae: A UAE Seller's Strategy for 2026
How to run Amazon PPC on Amazon.ae: cheap CPCs, thin-data bid discipline, Arabic search terms, AED budgets, and a launch-to-scale campaign structure.
Top tools
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No weekly blasts. No funnels. I write only when something from my own seller account — or from Daniks.AI's work with hundreds of brands — is worth opening an email for. That's it.